Our Seller Services

At Pescador Real Estate we understand that your home may be your biggest personal investment and recognize the importance of receiving the highest level of service from your real estate professional. Selling in a competitive marketplace means your home needs to stand out from the rest.

No two homes are alike therefore there is no turn-key solution or science to selling a home. The home selling process requires careful consideration to convey the right message to the right people in the right way. At Pescador Real Estate we are constantly adapting, innovating and redesigning to new technologies, strategies and approaches in order to provide you with the best possible service and experience.

Armed with the tools to meet the demands of today’s highly competitive modern market, Pescador Real Estate captures the heart of your home and creates a one-of-a-kind marketing experience to elevate the style and story of your home to get you the best possible results.

Personalized Cosmetic Review

 

  • The first impression of your home is more important today than ever before. Our exceptional home staging team conducts a personalized cosmetic review and design report of the interior and exterior of your home to professionally prepare for the market and ensure it stands apart from the competition. Together we create a home preparation plan to ensure your home shows its best and make Buyers fall madly in love. From de-cluttering and de-personalizing to adding mulch or changing paint colours, our complimentary staging consultation provides a detailed list of suggestions along with a realistic and effective plan to get your home market ready.

  • Pescador Real Estate offers all of our listings a complimentary home staging experience with our excellent team of home staging experts. Our professional home staging team prepares and optimizes your home for the real estate market. Our designers remove clutter and distractions by editing and neutralizing your home. They highlight the best features of your home and presents your space in the finest light to create an inviting and compelling space to allow potential buyers the ability to envision themselves living in your home. Our exceptional home staging will make your home look larger, brighter and welcoming for prospective Buyers.

Expertise & Knowledge

 

  • Determining and implementing the correct pricing strategy specific to your home is imperative for the best possible results. An incorrect price, pricing strategy or positioning of your home can result in your home sitting on the market for a long period of time, less Buyer exposure, less offers and could ultimately result in a lower final sale price. Incorrect pricing strategies can also help competing homes look better in comparison. You may be aiding in your neighbour selling their home instead of selling your own. When determining a pricing strategy, it is vital to eliminate all personal biases and analyze relevant data to see how your home compares in the eyes of a Buyer. In order to determine the correct pricing strategy for your home, we take a consultative approach evaluating and determining features, advantages and benefits that your home offers. Upon determining your objectives for selling and discussing what you want to achieve, we build a customized pricing strategy specific to your home, neighbourhood and local market to yield the best possible results in the current market.

  • With almost two decades of experience in trading real estate, Pescador Real Estate recognizes that every negotiation is different. Whether it’s a unique property, determined seller or challenging counterpart, adaptable and expert negotiable skills are essential in obtaining the best possible outcome for our clients. Deanna, Alana and Phil have been awarded the Certified Negotiation Expert (CNE) designation and have a top-notch negotiation and pricing expertise.

  • An agent with in-depth knowledge of the local market is imperative to your buying and buying process. From accurate market valuations to knowing local cultural practices and nuances to being connected with the best local tradespeople, with over 17 years combined experience trading real estate Pescador Real Estate are experts in our local communities. We know what has sold yesterday, what is selling today, and what will sell tomorrow. We live, work and play in our local communities and we pride ourselves in knowing everything there is to know about our local real estate markets to ensure you get the right property, at the right price, with the right terms.

Media & Photography

 

  • Among all generations of home buyers, the first step in the home buying process is typically looking online. In today’s visual market it is imperative to produce captivating and lasting professional photography that showcases your home to its fullest potential. Top-quality photography is imperative for an accurate and appealing representation of your home both online and in print. Pescador Real Estate uses highly experienced professional photographers to capture a compelling and top-quality showcase of your home.

  • Utilizing the power of virtual reality, Pescador Real Estate uses professional high definition state-of-the-art video tours featuring an online walk-through of your home in vivid detail. Our cinematic walk-through videos showcase the flow, feel and lifestyle of your home offering Buyers the opportunity to gain a lasting impression from the comfort of their own home. The cutting-edge technology offers a 24/7 opportunity to view your home in detail resulting in more qualified Buyer visits.

  • Pescador Real Estate offers professional “Transport Canada” approved aerial videography and photography to give your potential buyers a different perspective of your property and overall area. The use of a 4K drone offers Buyers an additional boost of scenic views from a different viewpoint that cannot be seen from the ground.

  • If your property is stunning at night, we will arrange a complimentary professional twilight photography session to highlight your home in its best light. This includes homes with extensive outdoor lighting, pools, hot-tubs, lit gazebos, outdoor living spaces, walkways and gardens. Our twilight photography will capture your home’s incredible evening appeal so that potential buyers can realize every aspect of its beauty.

  • All of our listings receive premium, professionally designed feature magazines showcasing your home in its best light. Your high-quality feature magazines leave a distinctive and memorable impression for Buyers to take away whilst keeping your property top-of-mind. Pescador Real Estate meticulously strives to provide all relevant details, visuals and information to ensure Buyers know about all aspects of your home from recent upgrades to unique hidden features. All customized feature magazines incorporate captivating professional print photography and provide valuable information about your home, neighbourhood and community.

Marketing & Outreach

 

  • Social media promotion and advertising is proving to be one of the most effective promotional mediums in today’s evolving digital market and provides a way to get your home in front of Buyers eyes without them having to lift a finger. With 92% of Buyers starting their home search online, Pescador Real Estate focuses on strategically targeted paid and organic social and online media advertising to put your home directly in front of Buyers on platforms such as Facebook, Instagram, Google, etc. We directly target your ideal audience based on age, location and lifestyle factors specific to your home. To ensure complete exposure of your property your home is advertised both locally and beyond the Greater Toronto Area reaching hundreds of thousands of targeted Buyers. In addition your home will be featured on CityBlast which will further promote your property to over 150,000 people through various social media outlets.

  • The overseas Chinese buying market is the fastest-growing segment of global property buyers today. In 2020, Chinese overseas property transactions are predicted to hit US$220 billion per year. Pescador Real Estate is experienced in dealing with the unique requirements of foreign buyers. With overseas Chinese buyers playing such a big role in today’s market, it is more important than ever to market your home globally. All Pescador Real Estate properties are exposed overseas to the Chinese market through various Chinese Websites, Print advertising and Rogers TV with VoiceOver in Mandarin.

  • Open houses allow prospective Buyers an opportunity to view and get a feel for your home without any added pressure or time constraint. Not only do open houses offer additional exposure, open houses also provides Buyers with an opportunity to take a live look at your home in a controlled environment whilst becoming fully informed about all your home and neighbourhood’s amazing features. Additionally buying a home is often not a process most are familiar with. Open houses are a great opportunity for independent Buyers who may not already be working with an agent or are just beginning their home search. You will have the option for us to host one or more open houses for you. Our open houses are advertised in many venues such as Realtor.ca (MLS), PescadorRealEstate.com, Facebook, Instagram as well as open house road signage.

  • It is very common for motivated Buyers to cruise their target neighbourhoods in search of their perfect home. Before your home even hits the market, we implement part of our pre-marketing strategy including a “Coming Soon” sign on your front lawn which is then followed by a “For Sale” rider once we are on the market. Having a reputable sign on your lawn adds a trusted and prestigious element to your listing. Pescador Real Estate’s “For Sale” signs have been professionally designed with reflective material to capture Buyers attention at any time of the day or night. All signs are professionally installed with weather resistance material to always shine on your front lawn.

  • In our competitive local market, we know that most homes are sold with the help of another agent who represents a buyer. A real estate agent that maintains good relations with other local real estate agents is often overlooked when finding the right realtor. Where competing offers and other factors can turn negotiations sideways, having a Realtor who represents your best interests while keeping lines of communications with other realtors active and open is crucial. Pescador Real Estate maintains a well-earned reputation for hard work, fairness and due diligence within the real estate community. With our hard-earned positive reputation, we are connected on a day-to-day basis with fellow top local Realtors about exclusive listings, motivated buyers and upcoming listings before they have even hit the market.